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Web Site Promotion


Ways to Promote Web Site on The Net Effectively


  1. Internet Search Engines Marketing.

    Submit your web site to popular search engines, such as Google, Yahoo, MSN, Lycos, AltaVista, Overture, Looksmart, Mamma, Excite, AlltheWeb, InfoSpace, and many more for your web site to be listed in the search engines.

    No other form of on-line advertising has been proven to be more effective than the search engines. When people arrive at your site after doing a search, they are pro-actively looking for the product or service you have to offer. This means they are people who have an interest in your site and want to find out more!

    Search engines are usually categorized into the following groups:

    1. Traditional Search engines
    2. Directories
    3. PPC-engines - pay per click search engines

    Search engines use computer programs called "spider" to browse through the entire Internet, read pages, and automatically index the content into large searchable databases. Two of the largest search engines are Google and Yahoo.

    Google and Yahoo! allow people to submit their web-site to be indexed by them for FREE.

    After your web site has been indexed by Google, you can check your web site position in the search engine of Google at http://www.googlerankings.com.

    NOTE: (Yahoo! registration is required if you want your web-site to be indexed by Yahoo!).

    There is a website promotion service that claims to be able to help you increase visitors to your website. Multimedia Australia website promotion service offers submission to over 1000 search engines and directories and up to 500,000 link pages. Use the submission form below for Multimedia Australia to start promoting your website.

    Search Engine Submission
     

    Submit your website to over 1000 search engines and directories and up to 500,000 link pages with Multimedia Australia's new promotion services!
    Submit your Website Today:
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    Directories are search engines that are powered by human beings, rather than by crawling the web. The directories are maintained by community editors who evaluate sites for inclusion in the directory. All submissions are subject to editor evaluation. Because humans are involved, directories tend to list a few pages per web site. The largest directories are Yahoo, Looksmart, Inktomi, and Open Directory Project such as dmoz.

    You may suggest a web site to the dmoz Open Directory at http://www.dmoz.org/add.html.

    DMOZ is an Open Directory Project where you can suggest your web site to the directory for free. The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject - from broad to specific.

    PPC-engines have greater similarities to other online advertising products than traditional search engines. In PPC-engines, users bid for the position they want in the search results. The highest bidder receives the top position in the search results, the next highest bidder receives the second position in the search results, and so on.

    Big search engines such as Yahoo and Google also offer pay-per-click advertising services where you can get a lot of visitors for your Web site.

    If you promote your website using Pay Per Click Search Engines, you need Ads Tracking System to instantly see which of your ads are generating the most traffic, profits, subscriptions, etc. and which are not. There is a tracking system such as AdMinder that claims to accurately track Pay-Per-Click ads, which can literally increase your sales and profits.

    Most search engines and directories mentioned above produce their own listings. However, some major search engines simply outsource to produce the results they provide.

  2. Purchase Sponsored Links on Popular Sites.

    Advertise your web site on relevant sites, which have lots of visitors. To find popular sites that are relevant to your site, you need to do a search on popular search engines such as Google, Yahoo, and MSN. The sites that are top ranking in the search results would be the ones that you should consider putting your site ad link. The costs to put an ad link on relevant popular sites vary. Some sites charge US$25.00 for a month ad campaign, and some sites charge as much as US$750.00 a month ad campaign.



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